MLN Newswire- www.mlntherawfeed.com- Halifax, Nova Scotia. For the first time ever, a professional sports league's All-Star Weekend will be available via pod cast. It is a joint venture between Jazz Media and AdValiant of Toronto and the ABA. The 2007 ABA All-Star Weekend which will be seen nationally in Canada on The Score, will also be available around the world via pod casting. This gives basketball fans worldwide the opportunity to see the best of the ABA.
"We're proud to be working with AdValiant on this cutting edge initiative. We'll be pod casting four segments of five minutes each day, essentially the highlights of Friday, Saturday and Sunday," said Susan Douglas, VP of Operations at Jazz Media. "With pod casting, it's not as though you can show highlights of the whole game, which would take too long to download. Instead, we can show you the highlights."
Douglas said also that AdValiant and Jazz Media are currently working on a deal that will see the game broadcast on mobile phones worldwide as well. "This is where technology is going, ultimately accommodating the fan. If you can't make the game in Halifax, we'll bring it to you - via your iPod or cell phone. We're really excited that the ABA is the first pro-league to showcase its All-Star Weekend in this manner."
"We are very pleased to be working with AdValiant and Jazz Media on this groundbreaking initiative. While we expect a sellout crowd for the All-Star Weekend in Nova Scotia, we also know that there is great interest worldwide in the ABA, its premiere players, and we are very pleased that so many will be able to share in the excitement of what will be a gala weekend," added Joe Newman, ABA CEO.
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