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In recent months, the Beavers began a formal exploration into the possibility of a name change in an effort to create a stronger identity. The team conducted an extensive series of polls and surveys, ultimately presenting fans with a list of name-change options for input. In the end, the majority of fans expressed opinions in favor of keeping the familiar Beavers moniker.
“We said from the beginning this was a decision that couldn’t be made without the input of the community and our fans,” said Merritt Paulson, owner of the Beavers. “There’s no question that there is a great deal of history with the Beavers’ name, and we are embracing that history.
“We were not going to change the name just for the sake of change. It’s clear that there are strong feelings about the Beavers’ name, and that’s a great thing. However, we still need to explore changes we can make to enhance the team’s identity.”
Among those changes, the team has plans to develop a new logo, color scheme and on-field identity system. Further details regarding these changes will be announced at a later date.